Surron Collaborates With PaintBox Labs On A Heartfelt Animation Commercial For St. Jude’s

As every year, Luis Fonsi is one of the spokesmen for the campaign year – end St. Jude, ” Thanks and Giving “, which seeks to raise funds to help save the lives of children with cancer, either serving them in the St. Jude Children’s Research Hospital in Memphis, or to continue investigating to find a cure for this terrible disease.

We had the honor of working with Latin artist Luis Fonsi to help St. Jude in their mission to foster a deeper relationship and build national awareness among Hispanic audiences that would result in donations exceeding previous years.

Using a combination of live-action and animation, we created a charming and heartfelt spot with Fonsi, two real young cancer patients and a parent as a supporting cast.